The Hero Global Design Centre is a futuristic design centre based out of Manchester, a city known for its strong affinity with cycling. Initiated in January 2017, the facility is home to some of the best talent in the industry, with a focus on our expanding group’s design, testing and R&D functions. With major expansion plans on the horizon, this design centre helps us develop technologies and designs of the highest international standards that cater to differentiated products (both in-house & for the industry), to suit the needs of different consumer segments across global markets.