Based in Manchester, Avocet Sports Limited is one of the top three companies in the UK with over two decades of experience in manufacturing bikes, bicycle parts and accessories, kept strong due to a love of cycling and a passion for the great outdoors. It is this mantra that has ensured a perfect match for every individual customer need, with a vast portfolio of brands that include Viking, Whistle, Concept, Coyote, Integra, Rooster, Riddick, Ryedale, D-Bikes, Piranha, Skyway, Simmonsohn and Lectro. These have been readily available through multiple retailer relationships with some of the leading global brands, such as Tesco, Halfords, ASDA, Argos, Groupon, Shop Direct, and Amazon.
In 2015, Hero Cycles made its foray into the premium cycles market by acquiring a majority stake in Avocet. The acquisition not only expanded HMC’s professional capabilities in the cycling industry but also marked their entry into the European high-value performance cycle market. Additionally, the Hero Global Design Centre has equipped Avocet with prime in-house design capabilities.