Hero Cycles Group merges all its businesses and companies under a New Group Identity HMC – Hero Motor Company. Eyes aggressive Global Presence and Domestic Supremacy.
Hero Cycles is the largest cycle producer in the world, and is a clear leader in terms of standards in the overall domestic market. Selling over five lakh units a month, Hero Cycles, plays a dominant role in the bicycle industry in India who have recently acquired Avocet, Firefox, and BSH. With its base, Hero Cycles has managed to achieve a consistent growth through its strong focus on increasing its volumes. At a press conference here today, Hero Cycles discussed its journey towards becoming a highly diversified conglomerate and announced its plans to keep widening its business ventures beyond automobiles.
“This is a proud moment for us and we hope that this shift in image will help us in achieving our goals for the coming year. Hero is not just about cycles and automobiles. Today, we are diversifying into different business interests and hope to continue our winning run in every field. Through Hero Motors Company, we envelop all our diverse business ventures under one roof. We are the first ever company to achieve a sale of over 6 lakh units in a month in the history of India’s cycle industry and we are hopeful to strive in the same manner in all our endeavours”, says Pankaj Munjal, Chairman and Managing Director, Hero Cycles Ltd. The company has also opened the Global Design Centre (GDC) in Manchester, UK to develop next generation bikes based on the latest technology. This design centre will help Hero Motors Company produce technology and design catering to the differentiated products to suit the needs of different European markets. In the years to come, Hero Motors Company envisions a mobile and empowered world powered by two wheelers. This new identity of the company reflects their commitment towards providing world class mobility solutions with a renewed focus on expanding the company’s footprint in the global arena in the years to come.After excelling in the arena of mobility, automotive, and engineering Hero Motors Company has also branched out to acquire and venture into lifestyle, and hospitality. This diversification shifts the focus of Hero Cycles to Hero Commercial Towers in Gurgaon as a remarkable destination recognized for setting new standards in Commercial / Retail spaces of India. Their luxury lifestyle brand, Oma aims to bring global luxury in the lifestyle segment to India at affordable prices.