Hero Cycles Announces New Sports Partnership; to be Principal Sponsor Kings XI Punjab
Hero Cycles Pvt. Ltd, the world’s largest bicycle manufacturer, has announced its new IPL partnership as the Principal Sponsor of Kings XI Punjab, the home team of the company which is headquartered in Ludhiana. The major announcement comes ahead of the tenth season of one of the world’s most watched cricketing events that features leading players from across the world alongside local Indian talent
Kings XI Punjab will be led into the tenth season by Australian batting sensation Glenn Maxwell while Indian legend Virender Sehwag is coaching the squad. The partnership as the main sponsor of the popular IPL franchise reinforces Hero Cycles’ commitment to supporting sporting activities in India and engaging with youth in a wider way. “We are very happy to announce this association as this marks our coming together with our home IPL team which we wholeheartedly support. It is a pleasure to support Kings XI Punjab in their pursuit for IPL glory. IPL is without doubt India’s most popular sporting event, and is watched by millions of people not just in India butt across the globe. Through this partnership our objective is to reach out to the millions of cricket fans, particularly the youth,” says Mr. Pankaj Munjal, Chairman & Managing Director, Hero Cycles Pvt Ltd. The team boasts of some of the world’s most talented players including South African batting mainstay Hashim Amla; England ODI and T20 captain Eoin Morgan; West Indies all rounder Darren Sammy; and Australian batsmen Shaun Marsh and Marcus Stoinis, among others. The leading Indian players on the Kings XI squad include Wriddhiman Saha, Axar Patel, Varun Aaron, Manan Wohra, and Mohit Sharma, among others. Hero Cycles has been one of India’s most trusted and dependable mass brands over decades, and has also been supporting sporting events in India. Hero Cycles was associated with the Royal Challengers Bangalore team in the last season. In recent years, Hero Cycles is working aggressively to transform itself from the market leader in India to a company that enjoys global dominance. The initiatives have included steps to diversify its product range, introduce a series of lifestyle products, youth centric bicycles and global acquisitions. In 2012, the company introduced a premium range of Urban Trail bicycles specially for the urban lifestyle segment. The acquisition of Firefox Bikes in 2015 marked another strategic move at the transition. Hero Cycles has recently opened a global research centre in Manchester to undertake aggressive research on improving bicycle engineering and design as part of its efforts to expand presence across the world.