Over 500 pedal for fitness at Hero Cycles’ ‘Cycle Rally’ at India’s Largest Cycle & Fitness Expo

More than 500 men, women and children from all walks of life, united by their love for cycling and fitness, came together to participate in a major Cycle Rally organized by Hero Cycles Ltd. on the occasion of the 7th India International Cycle, Fitness & Outdoor Sports Expo today.

The rally was flagged off by Mr. R. N. Dhoke, IPS Commissioner of Police, and Mr. Pankaj M Munjal, Chairman, Hero Motors Company (HMC), as they cycled with the enthusiastic participants. The event was aimed at promoting the use of the health and environment friendly two-wheelers among city residents.

“The need for adopting fitness regimens and healthy lifestyles has to be underlined and advocated today more than ever before. With lifestyle diseases emerging as a major health concern for India’s population, cycling is a simple yet effective way to keep oneself fit and healthy. I think greater efforts must be made to encourage people to take up cycling as a daily mode of transport. It will not only be a healthy but also an environment friendly choice,” said Mr. Dhoke.

Excitement was palpable among the fitness-loving participants who despite a hot and humid weather took part with full enthusiasm and joy in the rally at Punjab Agricultural University, and covered a distance of 5 km up to the concluding point, the MBD mall.

“I have always found cycling a highly effective workout that strengthens the body while relaxing the mind. For people who find maintaining the rigorous gym regimens difficult, adopting cycling as a mode of transport for small distances is a very healthy alternative. It is imperative to attract the youth towards this mode of transport. At Hero Cycles Ltd., we produce a wide range of cycles to suit the needs of all kinds of users including the fitness enthusiasts. We hope this rally will help encourage city residents to take up cycling more frequently,” said Mr. Munjal.

The Cycle Rally marked the opening of the three-day Expo where participants from across the globe are showcasing the latest in bicycle technology. Mr. Pankaj M. Munjal and Mr. R. N. Dhoke flagged of the cycles’ exhibition at the Expo, where Hero Cycles Ltd. is showcasing its latest range of products as well as technological innovation initiated by its passionate team of designers at the Hero Global Design Centre.
From its mass consumption products, to premium bicycles to fancy two-wheelers that appeal to the young, Hero Cycles Ltd. showcased its impressive portfolio strength to an eager crowd of industry experts, business partners as well as common bicycle users.

One of the market leaders in the premium segment, the FireFox range of bikes attracted much attention among visitors. The Hero Sprint Bike Range that has created a strong base of young users also grabbed eyeballs, apart from the Octane and BSH bike ranges. Hero Cycles Ltd. has always believed in promoting good health and green commute. True to its commitment, the leading bike manufacturer also showcased its well-known HEXI public bike sharing system which advocates bicycle sharing as a means to improve last mile connectivity.
Hero Global Design Centre (HGD), the Manchester-based state-of-the-art facility of Hero Cycles Ltd., also participated under the Hero umbrella and turned out to be a major crowd-puller at the Expo. HGD showcased the cutting edge technological innovations in bicycle design ushered in by its global team of researchers. The high-tech design centre that started operations a year back has brought on-board some of the best international designing brains with an objective of developing next generation bicycle design and technology. The centre is today at the heart of the innovation revolution that is propelling the Indian bicycle giant into the role of a major global force.