Hero Cycles, world’s largest bicycle manufacturer, today celebrated its Founders Day at its Hero Cycles premises on GT Road Ludhiana with grandeur and nostalgia. The chief Guest of the event was Shri Etanimura, Managing Director of Munjal Kiriu Industries Privet Limited. The event was also attended by other guests and bureaucrats of Punjab. On the occasion, the entire Munjal family paid rich tribute to the company’s founder Shri O P Munjal with love and respect. Various guests at the event garlanded the photo of Shri O P Munjal and remembered his contribution in making the Hero Cycles what it is today.
The third generation of the Munjal Family was present at the event. Speaking at the event, Shri Pankaj Munjal, Chairman and Managing Director, Hero Cycles, said “Hero Cycles Founder Shri O P Munjal had a vision which has been translated into success. From a humble start in 1956, Hero Cycles has come a long way and become the largest bicycle manufacturer in the world. And all credit goes to Shri O P Munjal. We will continue to live and implement the vision he had and walk the path that he wanted us to walk and be continually guided by the core philosophy of our business which he had laid down.” Shri O P Munjal had started cycle parts trading and then parts manufacturing in Punjab about six decades ago. Today Hero Cycles today has a Global Design Centre in the UK and exports to many countries in Europe, Middle East, Asia and Africa.
Hero Cycles, the world’s leadingbicycle manufacturer pedalled strongly against an overall industry slowdown and delivered a thumping statement of assertion with sales of 4.24 lac units in the month of July. This impliesan 18% month on month growth in sales and a phenomenal 30% year over year by the Ludhiana and London based cycle giant as compared to all other cycle manufacturers in India. Most interestingly this surge in market share gain was fuelled by a host of new products which have been Hero’s story of success in recent times. In the domestic mix the rapidly growing ‘ Sprint’ brand, coupled with the newly launched
‘Jet Power’ have proven to be the drivers of significant growth and product differentiation in a category which is marred with minor product upgrades from most manufacturers. Both these product embody Hero’s commitment to constantly provide product upgradation and keep up with the ever changing demands of the consumer. While Sprint is clearly growing to be the choice of the new generation. Jet Power has very successfully created a sense of renewed rigour and excitement in the roadster segment with the product’s technological upgradation and highest ever and industry first safety standards. Another considerable contribution to this growth story has been the concerted growth and acceptance of the global products being designed and delivered through the state of the art facility Hero Global Design ( HGD) facility in Manchester. In terms of numbers, Exports have grown at 3X rate to 49K this month compared to last year. This again has been possible with timely deliveries and well-oiled manufacturing facility at Sri Lanka which has been instrumental in feeding the rapidly growing cycles demand globally. Speaking on this stellar performance CMD Hero cycles opined “This outstanding achievement has been our labour of love and only reinforces the spirit of Hero Cycles. We have been continuously striving to build a pipeline of superior products designed for today’s diverse set of customers and ensuring we deliver impeccably on product performance. We are streamlined to lead in the Indian cycle market with global products and also upgrade the existing bottom of the pyramid customers. While there has been an overall industry slowdown, we have believed in focussing on our strengths and the results are for all to see with us clocking 4.24lac units in the month of July. We are now focussed on transforming the category with the injection of technology and very soon would have products which would redefine the way India sees and rides a bicycle.” said Mr Pankaj Munjal, Chairman and Managing Director, Hero Cycles.
Hero Cycles is all set to usher in the Teej festival at O.P. Munjal Rakhbagh on 5th August, 2017. Teeyan is the Punjabi name for the festival of Teej which is among the most celebrated festivals all over India since times immemorial. Celebrated in the month of August by girls and women, the festivity continues for the entire month of Saavan. Punjab has a great tradition of this festival and in that the special Music, Dance (Giddha) and Folk Songs are enjoyed by the masses. But with rapid urbanisation, this festival has been slowly dying in urban Punjab. Today, Teej is considered mostly as a rural festival which is in need of a fresh resurgence.
It is noteworthy that O.P. Munjal Rakhbagh has been playing a pivotal role in bringing back the old culture of Punjab through myriad cultural activities for the people of Ludhiana. “These festivities were started and celebrated for the last two years and in that O.P. Munjal Rakhbagh proposes to make it a perpetual part of its mandate every year. The OP Munjal Rakhbagh Foundation has realized that the best way of inculcating the rural and ancient culture of Punjab among the people is through the cultural programmes organized by the local schools. This would showcase our lost traditions and make way for great bonding and fellow feeling across a wide spectrum of the people,” says Mr S.K. Rai, Vice Chairman, Hero Cycles. Going by the stupendous success of the last two years, the programme this year is being planned on a much larger scale as 32 Schools are participating in the cultural extravaganza. The programme would be displaying the culture of rural Punjab in full swing to revive the memories of urban Ludhianvies. Significant competitions at the Programme will include Mehandi Competition, Fancy Dress Competition, Teej Queen Contest, Folk Dance, Nukkad Natak and Battle of Band Competition and the like. With the Dr.Brijmohan Lall Munjal Rolling Trophy being instituted last year which was undoubtedly the major attraction at the 2016 Teej Festival, the award went to BCM Shastri Nagar School for its overall best performance in the cultural activities. This year, all eyes would be on Mahatma Satyanand Munjal Rolling Trophy which will be awarded to the overall best government school participating in the cultural programme. The other festivities at OP Munjal Rakhbagh during August 2017 will be Rakhi celebration on 8 August 2017, Independence Day Celebration by Ex Servicemen League, Ludhiana on 15 August 2017. All participants are welcome to join in the celebrations on 15th August, 2017. Free Train ride will be given to school children and senior citizens on this memorable occasion.
Hero Cycles kick-started at O P Munjal Rakhbagh a slew of grand festivities that are planned for August with the celebration of Teej Festival today. Thousands of Ludhianvies thronged O P Munjal Rakhbagh for the gala celebration which also saw active participation of children from 32 government and private schools in the city. Several important bureaucrats like the Mayor, Deputy Commissioner and police officers also participated in the celebration. Women of the city were especially excited about the Mehandi Competition, Fancy Dress Competition, Teej Queen Contest and participated in these competitions with unseen zeal and
enthusiasm. Other events planned on the occasion were Nukkad Natak and Battle of Band Competition and many others in which city folk not only participated but also made the event a memorable one. “We have been holding the Teej Festival at O P Munjal Rakhbagh for two years and this third year we decided to make it even bigger, given the enthusiasm and participation of citizens of Ludhiana. So added many more events and features this year and the turnout at the festival was overwhelming. This is the first event of August at O P Munhal Rakhbagh that we organized today. Upcoming activities for August are Rakhi celebration on 8 August 2017 and Independence Day Celebration by Ex Servicemen League- Ludhiana on 15 August 2017” Mr S.K. Rai, Vice Chairman, Hero Cycles.The much coveted Mahatma Satyanand Munjal Rolling Trophy, which was instituted this year, went to xxxxxxxxxx school for overall best performance in the cultutural activities at the Teej Festival. Last year, the Dr.Brijmohan Lall Munjal Rolling Trophy was bagged by BCM Shastri Nagar School for best performance in the competitions during Teej Festival. For the Independence Day celebrations planned at O P Munjal Rakhbagh later this month, various activities will be organised and free Toy Train ride will be given to school children and senior citizens on that day. Teeyan is the Punjabi name for the festival of Teej which is among the most celebrated festivals all over India since times immemorial. Celebrated in the month of August by girls and women, the festivity continues for the entire month of Saavan. Punjab has a great tradition of this festival and in that the special Music, Dance (Giddha) and Folk Songs are enjoyed by the masses. But with rapid urbanisation, this festival has been slowly dying in urban Punjab. Today, Teej is considered mostly as a rural festival which is in need of a fresh resurgence. It is noteworthy that O.P. Munjal Rakhbagh has been playing a pivotal role in bringing back the old culture of Punjab through myriad cultural activities for the people of Ludhiana. It has been organising various cultural events which not only contribute towards reviving all the historical and cultural values but also work towards building a national cohesiveness among the people.