One of the most popular brand additions in HMC Group, Firefox bikes cater to the premium segment in India. Firefox, as a brand, personifies the culture of urban biking in India and has majorly contributed in changing a bike’s perception from a necessity to a lifestyle product.
The core philosophy behind Firefox’s success in India is their relentless dedication to improve the Indian biking experience by introducing new bikes, biking accessories and biking-related technical products. Owing to its strategic partnership with brands like Shimano backed by aggressive sales & technical teams, Firefox has managed to put behind competition with its strategy of measured growth thereby ensuring customer satisfaction at all levels.
Firefox also takes pride in promoting the underlying benefits of cycling in the times of global warming and lifestyle-induced health threats. The same philosophy encourages the brand to support youth-oriented events such as National School Cycling Championships and school-level contests and championships. Additionally, Firefox has also put constant efforts to promote the biking culture through a range of events like the Road and Track Nationals, MTB events, BMX competitions and cross country rides. Firefox has also organized Firestorm MTB Challenge, an event that garnered global appreciation from the biking community.